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Sell the right gear to your customers online.


The only ready-to-run fishing configurator for digital commerce.

Let customers build and accessorize their fishing gear on your site, using your product inventory. Our compatibility engine understands how fishing products work together, so your customers can build an entire setup. Simply sync your catalog to our database and we take care of how products fit together.

Your customers can build, accessorize and outfit for their specific fishing needs. Then, your customers can add all the products they’ve selected to their cart in one click.

Your customers will love your site, because they can buy with confidence.

SmartBuilder Features

  • Use one of our standard configurators or request a custom builder
  • Combine compatible products across manufacturers
  • Sort products by CompatioScore™
  • Filter using our robust product data
  • Start with a specific product or build from scratch
  • Experiment with different builds by removing products
  • Browse optional categories like cases and bags
  • Add entire solution to cart with one click

Limited Time Offer

30-Days Free

Install our builder and our other apps on your site for 30 days at no charge.

Proven ecommerce apps, customized for fishing stores

In addition to SmartBuilder, we’ve built proven cross-selling apps, bolstered by our understanding of  fishing products.