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Sell complete outfits online.


The only ready-to-run fly fishing configurator for Shopify and Magento stores.

Let customers build and accessorize their fly fishing outfit on your site, using your product inventory. Our compatibility engine understands how fly fishing products work together, so your customers can build an entire outfit. Simply sync your catalog to our database and we take care of how products fit together.

Your customers can build, accessorize and outfit for their specific fly fishing needs. Then, your customers can add all the products they’ve selected to their cart in one click.

Your customers will love your site, because they can buy with confidence.

SmartBuilder Features

  • Use one of our standard configurators or request a custom builder
  • Combine compatible products across manufacturers
  • Sort products by CompatioScore™
  • Filter using our robust product data
  • Start with a specific product or build from scratch
  • Experiment with different builds by removing products
  • Browse optional categories like cases and bags
  • Add entire solution to cart with one click

Limited Time Offer

30-Day Free Trial

Install our builder and our other apps on your site for 30 days at no charge. We’ll get your product catalog synced to our database and have you up and running in as little as one day!

Proven ecommerce apps, customized for fly fishing stores

In addition to SmartBuilder, we’ve built the most-requested apps, bolstered by our understanding of fly fishing products.