Tim Baynes
Founder and CEO
Head of Product
Tim is an expert on enterprise product configuration systems, also known as CPQ or configure-price-quote systems. Over a 25-year career, Tim has worked for and with the world’s largest software companies and manufacturers, and led teams at KPMG, Oracle, Gartner and Configit. He has designed, built and implemented CPQ systems that scale to millions of users. He has a passion for customer experience, and believes that commerce systems should be intelligent enough to help the shopper get exactly what they want. Tim founded Compatio to bring the best practices and power of commercial CPQ systems to digital and social commerce. He has a background in cognitive science and organizational behavior, and he’s also a gearhead who loves to build and tweak his own stuff. He lives in Springfield, Missouri and is an instrument-rated private pilot and avid cyclist.
Shawn Yeager
Head of Sales
Shawn is a senior strategic business development and operational executive with a passion for building from scratch, leveraging what exists, and dreaming up what needs to be done. A three-time CEO responsible for millions in capital, in the advertising, entertainment and financial technologies markets, Shawn has also completed the sale of companies in transactions valued over $100,000,000. Throughout his career he has identified new market opportunities and created whole new categories of solutions to meet them. He loves the analysis and execution of growth opportunities and in playing a central role in effectuating those strategic plans. Most of all, Shawn enjoys tackling issues that others deem impossible and understands that relationships matter more in the digital world, not less. Shawn is a graduate of UCLA with Honors, and holds both a JD and MBA from UC Davis. He is a member of the Georgia Bar and a frequent lecturer on new venture formation and opportunity analysis at the undergraduate and graduate level.
Catherine Trau
Co-founder and Vice President – Operations & Strategy
a.k.a. Head of Everything Else
Catherine’s experience combines operations, technology and creativity. As President of Off Radar Media Group, L.A., she identified and negotiated viable opportunities for investors and managed their interests in the resulting start-up ventures and partnerships. A specialist in media design and technology, she headed Technical Operations – West Coast, MTV Networks, where she and her team developed innovative technical designs and supervised technical crew and operations for award shows, reality shows and concerts around the world. At NBC, New York, Catherine edited for NBC News and gained her first start-up experience as the Operations Manager for the build and launch of CNBC. Catherine earned a B.A., Economics, from Washington University and an M.A., Learning Design and Technology, from SDSU. A dog lover, she served on the Board of K9s For Camo, a nonprofit which trains rescue dogs to be service dogs for veterans.
Alex Hultgren
Head of Marketing
Alex Hultgren is an internationally recognized marketing leader, business strategist, speaker, and writer with 20+ years of executive roles in corporations and agencies. Alex spent a notable amount of his career at the Ford Motor Company in a breadth of marketing roles before specializing in digital marketing and media. He held key roles such as leading the digital media team in North America, all digital marketing & media for Ford’s Customer Service division, and heading up Ford of Europe’s digital communications and social media in London, UK. Alex also has agency-side experience as Vice President and Executive Media Director from the leading media firm Haworth Marketing + Media, where he co-led the 80+ team on the Walmart account. This experience also allowed him to work across a multitude of channels and a wealth of high-profile partners. Beyond his general enthusiasm for entrepreneurship, he is a husband, father, singer/songwriter and loves all-things-espresso.
Chacko Cherian
Co-founder and Director – Compatio, India
Chacko has founded and run companies in the fields of software development, supply chain management and logistics technologies. He is multilingual, with an executive education from Stanford Graduate School of Business and an MS from Arizona State University. An avid endurance cyclist, Chacko cycled from Seattle, Washington to Washington, DC, covering 3300 miles as part of an effort that raised $300,000 for the American Lung Association in 2010. He loves exploring new places with his wife and children.
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